Hyundai Motors Veloster Online Campaign
Fishing tree proceeded with an integrated marketing to promote Veloster by blurring the lines between online and offline tools.
To attract the minds of young generation, a wide variety of stars and celebrities including JK Kim Dong Wook, Psy, After School, Han Ji Min,
Lee Min Ho, Seo In Young, Kim Beum and comedian Yu Se Yun were assigned to specific missions and the process of fulfilling the tasks
was broadcasted live in real time on website, mobile and facebook for 15 days. It was a intriguing launching show with users
participating in online tools.